NY Times How to Get a Job at Google Article Reaction

The How to get a Job at Google article by Thomas L. Friedman was an interesting article to read. It was interesting because he does a basic summary of what Google looks at when they hire someone new. Laszlo Bock is the man that Google uses to hire new people, and he had five steps to hiring someone new at Google.

The five steps that Google use are:

1. Technical

2. Emergent Leadership

3. Humility

4. Ownership

5. Expertise

One of the most interesting quotes in the article in my opinion is the leadership quote.

“Leadership — in particular emergent leadership as opposed to traditional leadership. Traditional leadership is, were you president of the chess club? Were you vice president of sales? How quickly did you get there? We don’t care. What we care about is, when faced with a problem and you’re a member of a team, do you, at the appropriate time, step in and lead. And just as critically, do you step back and stop leading, do you let someone else? Because what’s critical to be an effective leader in this environment is you have to be willing to relinquish power.”

I agree with this because whenever a company looks at your experience, they want to know how you as a capable leader can handle new challenges and if you can step up to the plate and handle the pressure. I also agree with the statement about how you should be able to relinquish power in case if you can’t handle the stress that might come with it.

Article

Under the Covers: PRINT Magazine Article

I read the article “The Painted Book” by Peter Terzian from this selection from PRINT Magazine. The article describes how artists have been looking back to classic book cover designs from the 20th century as inspiration. Some artists have gone as far as to paint some of them as works of art. One quote I found interesting from the beginning of the article describes how the designers are going back to these designs in the age of modern technology.

“It’s surely no coincidence that artists are choosing the book as a subject in this era of new reading technologies. But these paintings are too joyous and affectionate to be memento mori for the printed word. “I think books as objects are beginning to mean more to people,” says artist and designer Leanne Shapton.”

Terzian goes on to look at several artists who have created older looking book covers. One of the artists he analyzes is Richard Baker. Baker describes some of the books he painted recently are books from his youth that he enjoyed reading and looking at.

“For Baker, books are “pneumonic devices that recall whole periods of time.” His paintings are deeply nostalgic, and his viewers often describe, he says, “a sense of loss or a euphoric memory.” What began as a personal homage to his one-time favorites evolved into a communal project when friends began to suggest titles—the series now encompasses everything from a Signet paperback of “Octopussy” to a board book of “Good Morning, Miff y.” “I feel like a conduit,” he says, “allowing the social conversation to blossom in what books I’m painting.”

Overall this article was an interesting read. The way Terzian set up the article was interesting to me,  and the way the paintings of the book covers were shown blended into the design of the page the article was on.

 

 

Other Digital Images Online

One of the more interesting digital collections of images I’ve seen online is the New York Public Library collection of images. The site is fairly new, so it looks modern and crisp in it’s design. One of the features on the front page is the recently digitized section. It is really cool to see what comes up as newly digitized. Not only do they have images from New York City in there, they also have old drawings, gay and lesbian historical images, theatrical photography, poster collections, and book art and illustrations, just to name a few.

Some of the content requires a membership, but a good majority of the content included on the site is free to view and to download. I would have used this site to download some of the images, but the Library of Congress website had more of what I needed to accomplish my brochure project.

Check it out!

Library of Congress Collection

For my brochure project, I accessed the Library of Congress digital images collection. While the website may be a bit outdated in modern terms, the site itself has a a large collection of images digitized for the internet. The images in question that I chose for this project were in the World War I collection.

Some information from the website about these posters:

“During World War I, the impact of the poster as a means of communication was greater than at any other time during history. The ability of posters to inspire, inform, and persuade combined with vibrant design trends in many of the participating countries to produce thousands of interesting visual works. The Library of Congress Prints & Photographs Division makes available online approximately 1,900 posters created between 1914 and 1920. Most relate directly to the war, but some German posters date from the post-war period and illustrate events such as the rise of Bolshevism and Communism, the 1919 General Assembly election and various plebiscites.

The majority of the posters were printed in the United States. Posters from Australia, Austria, Belgium, Canada, Germany, Great Britain, Italy, the Netherlands, and Russia are included as well. The posters range in style from anonymous broadsides (predominantly text) to graphically vibrant works by well-known designers. The Library acquired these posters through gift, purchase, and exchange or transfer from other government institutions, and continues to add to the collection.”

This is a fascinating website, and it was really interesting to see the varied designs from different nations. I feel that the website should be updated a bit to modern standards but it gets the job done for the images.

Independent Project

For my independent project, I worked with a friend of mine who needed some concept designs for a YouTube channel he is planning out. For his channel concept, I created a logo, a video thumbnail, and a few different colored logos. The channel name will be called “Story in the Stars”, and it is a channel based around fantasy and adventure. He will be creating content based around virtual reality, and using a story set in fantasy times. It will also have steampunk elements. The research concept behind this was interesting. I looked up medieval castles, steampunk related objects (gears, steam, etc.), and old school looking fonts (Gothic/Germanic fonts). Putting it all together was a challenge, but it was a fun time!

 

What went well was the fact that the client openly responded to my messages and he showed me what changes I needed to make. Putting the actual project together into something that would work was a challenge, but I think I made it work for the client. It was different from a class project because I had much more time to work on it, to get in touch with the client about changes and final designs, and the fact that the client enjoyed seeing the logo and thumbnail in front of him made this project all the worthwhile for me.

Overall, this project was fun and it was a nice challenge. I learned how to manage my time with a client, I learned how to properly handle a client’s critique, and what I learned in class also helped as well.

 

The Dieline Website

http://www.thedieline.com/

From the moment you first enter this website, you enter a website where beautiful designs are praised, new designs are critiqued, and the awards they give out for designed are shown off in a gallery. It also has job postings from places all over the world that need package designers.

An example of the critiques that they do can be found with the review they recently did of Zamora meat snacks. (For the full review, click here!)

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Some elements of the critique I found interesting was how they analyze each portion of the packaging. They feel that this package design would work well in the modern market because of how it has a mix of “traditional elements with an element of fresh design”.

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I feel this design works because of the simplicity of it. The text design is very neat and organized, while the usage of the color is simple, yet effective.

I will admit, the one complaint I had about this site was how slow it was (it could be the time I was accessing it), but overall Dieline is a very nice site, it has a nice design that is organized and easy to access.